AnyMP4 Screen Recorder
Pro is a handy screen recording application that can record game
streams, skype calls, and much more. It can record users desktop and can
also record audio with system or microphone input selected. If users
desire they can use photo audio input system sound and microphone
simultaneously. This application is simple and easy to use as it has a
modern intuitive user interface with different menus and navigations.
You can also download
AnyMP4
Screen Recorder Pro can also take a screenshot of the selected area.
Some users can require to record only a selected area rather than
recording the whole screen for this request, the application has
selected area functionality where users can select the specific area and
record it. It records the video and audio in high quality with various
supporting export formats. It provides different options and settings
such as users can select to highlight cursor movement or can limit the
video recording length, preview the recorded video before saving it, and
much more. It also supports shortcuts for quick recording and
screenshots. For clear and pure audio, users can eliminate or restrict
audio sources. You can also download
Features of AnyMP4 Screen Recorder Pro
Record screen easily.
Record Video and Audio.
Record in High Quality.
Support Shortcuts.
Various settings and options included.
Selected between various audio sources.
Record a specific area from desktop by selection tool.
AnyMP4 Screen Recorder Pro Technical Setup Details
Software Full Name: AnyMP4 Screen Recorder Pro 2019
System Requirements For AnyMP4 Screen Recorder Pro
Before you start AnyMP4 Screen Recorder Pro free download, make sure your PC meets minimum system requirements.
Operating System: Windows XP/Vista/7/8/8.1/10.
Memory (RAM): 512 MB of RAM required.
Hard Disk Space: 50 MB of free space required.
Processor: Intel Dual Core processor or later.
AnyMP4 Screen Recorder Pro Free Download
Click
on below button to start AnyMP4 Screen Recorder Pro Free Download. This
is complete offline installer and standalone setup for AnyMP4 Screen
Recorder Pro. This would be compatible with both 32 bit and 64 bit
windows.
Before Installing Software You Must Watch This Installation Guide Video
Adobe
Photoshop is an imposing photo editing application which is being used
worldwide. Released more than 30 years ago, Photoshop has become the
industry’s standard in the field of raster graphics editing as well as
digital arts. The popularity of Photoshop can be judged by the fact that
a new verb was coined for image editing i.e. “Photoshopped”. Since 1988
Adobe Photoshop has come up in many versions and the one we are
reviewing here is Adobe Photoshop CC 2020. You can also download
Adobe Photoshop CC 2020 has got a very user friendly interface plus it
has been equipped with Adobe Sensei AI technology which will bring the
photographers with various different options like B&W selection,
Pattern Brush, Painterly, Depth of Field. It also provides you with one
click selection of various different subjects in order to manipulate
easily plus it also provides skin-smoothing effect. It has also got a
new Symmetry mode where you can paint in perfect symmetry and lets you
define your axes and select from preset pattern like circular, radial,
mandala and spiral. It has also been equipped with Frame tool which will
allow you to create shape or the text frames which can be used as
placeholders on your canvas. All in all Adobe Photoshop CC 2020 is an
impressive application which will let you create some staggering
masterpieces. You can also download
Features of Adobe Photoshop CC 2020
An imposing photo editing application which is being used worldwide.
Got a very user friendly interface.
Equipped
with Adobe Sensei AI technology which will bring the photographers with
various different options like B&W selection, Pattern Brush,
Painterly, Depth of Field.
Provides you with one click selection
of various different subjects in order to manipulate easily plus it
also provides skin-smoothing effect.
Got a new Symmetry mode
where you can paint in perfect symmetry and lets you define your axes
and select from preset pattern like circular, radial, mandala and
spiral.
Equipped with Frame tool which will allow you to create
shape or the text frames which can be used as placeholders on your
canvas.
System Requirements For Adobe Photoshop CC 2020
Before you start Adobe Photoshop CC 2020 free download, make sure your PC meets minimum system requirements.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let's break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from SERPs.
How SEO works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.
Learning SEO
This section of our site is here to help you learn anything you want about SEO. If you're completely new to the topic, start at the very beginning and read the Beginner's Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.
Here's a general overview:
Building an SEO-friendly site
Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving.
These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.
Content and related markup
A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section. Start here if you're curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
On-site topics
You've already learned a lot about on-site topics by delving into content and related markup. Now it's time to get technical with information about robots.txt.
Link-related topics
Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner's Guide to Link Building.
Other optimization
Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.
The evolution of SEO
Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn't feel quite right, check in with the specific topic page.
Smart entrepreneurs running a thriving business know there’s always more they can do to make that business grow. One way of taking things to the next level is by finding an alternate stream of income. That doesn’t mean starting a second business, but finding ways to complement and grow the business you have by offering more value to your customers and followers.
If you aren’t participating in affiliate marketing, it’s time to consider taking advantage of this lucrative revenue stream.
What is affiliate marketing?
Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.
Simply put, affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation. Done well, this performance-based opportunity can become an important part of your business by netting you a healthy income.
How does affiliate marketing work?
To participate in an affiliate marketing program, you’ll need to take these five simple steps:
Find and join an affiliate program
Choose which offers to promote
Obtain a unique affiliate link for each offer
Share those links on your blog, social media platforms, or website
Collect a commission anytime someone uses your links to make a purchase
Commission rates vary dramatically, depending on the company and the offer. On the low end, you’ll earn about 5% of the sale but, with some arrangements, you can earn as much as 50%, usually when promoting a class or event. There are also affiliate marketing programs that provide a flat rate per sale instead of a percentage.
Benefits of the affiliate marketing model
Affiliate marketing offers several benefits to affiliates (i.e., you), one of which is its ease. Your side of the equation simply involves handling the “marketing” side of building and selling a product—educating customers. You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer.
Affiliate marketing is low risk. Since there’s no cost to join affiliate programs, you can start making money with an established affiliate product or service without any upfront investment. Affiliate marketing also can generate relatively passive income through commission—the ideal money-making scenario. Though initially you’ll have to invest time creating traffic sources, your affiliate links can continue to deliver a steady paycheck.
Finally, successful affiliate marketing offers the potential to significantly scale your earnings without hiring extra help. You can introduce new products to your current audience and build campaigns for additional products while your existing work continues to generate revenue in the background.
Before you get too excited, know that great affiliate marketing is built on trust. While seemingly there are an endless number of products or services to promote, it’s best to only highlight those you personally use or would recommend. Even when a product interests you or fits within an existing hobby, becoming a great marketer for that product takes a lot of work.
How to find affiliate programs
If you’re wondering how to get your feet wet in affiliate marketing, you’ve got a few options. Not every company offers affiliate programs—some businesses manage their own affiliate programs while others use an affiliate network.
An easy way to find affiliate programs is to visit an affiliate marketplace or platform. Browse your niche to find top performing affiliate platforms. Here are some of the most popular:
Another option is to visit the websites of the products and services you use and like to see if they have an affiliate program. Large companies often have programs they promote on their site, such as Amazon Associates or the Shopify Affiliate Program.
You also can take a more direct approach. Reach out to the owner of a great product you come across and see if they offer an affiliate marketing program. If they don’t, they might be happy to set up an arrangement with you, such as offering you a special coupon code to share with your followers. The best deals often are found when you’re the first to inquire and have a relevant distribution channel, such as approaching the seller of a new fitness product if you’re a health and wellness blogger.
Affiliate marketing programs will have terms of service you need to follow, so read the fine print. For example, your link usually will have a cookie with a specified timeframe, and some programs don’t allow you to purchase pay-per-click ads using the product or company’s name.
Choosing your first affiliate program
As you brainstorm products or browse through affiliate platforms, the most important criteria to keep in mind is that the product should be aligned with your audience, or the audience you hope to build. Ask yourself, is it something your target audience would find valuable? Does it fit with your area of expertise?
A food blogger probably wouldn’t promote beauty products, for example. A wide range of other products would make more sense, such as cookware, meal kits, gourmet ingredients, or even aprons.
Also make sure the product or service you’re promoting is a fit for the platform you’re promoting it on. For example, home decor and clothing are well suited to image-heavy platforms like Instagram. However, if you’re promoting more in-depth purchases, like software, your review may convert better on longer-form platforms, like a blog or YouTube.
Creating a plan to promote your affiliate offer
As we mentioned earlier, affiliate marketing revenue eventually can become a form of passive income, but you still have to do some heavy lifting up front. The success of your program will depend on the quality of your review.
To create a good review, it’s best to get personal. Share your experience in your blog, social media post, or video. If you’re writing a personal review, give a candid opinion based on your experience with and knowledge of the product. The more open you are, the more authentic you will be. People will be more comfortable following your advice if they feel they can trust you.
Trust is a key factor in your affiliate marketing efforts, because people need to trust you enough to act on your recommendations. The level of trust you’ll need to make affiliate sales depends on your industry and the products you’re recommending—for example, it takes more trust to be an effective affiliate for a $1,000 course than it does for a $20 t-shirt.
Beyond just sharing your experiences, you can build trust by limiting the number of affiliates you promote, or by only becoming an affiliate for products you personally use, and sticking to your area of expertise. For example, people trust my recommendations for Canadian financial apps, but that doesn’t mean I’m going to have much luck as a Sephora affiliate.
Another option is interviewing others who use the product or service, or even interviewing the person who makes or sells it. This can give your review more depth, creating a narrative for the reader.
Create a product tutorial
While your success with affiliate marketing can depend on the overall size of your following, another way to drive higher-converting traffic is by providing a tutorial on the offer. People often perform “how to” searches on Google, such as “how to save money for college” or “how to decorate a laundry room.” If you offer a tutorial that solves a searcher’s problem and clearly showcases the value of the product, your referrals will make more sense in context and you’ll provide the customer with a stronger incentive to purchase the product you’re recommending.
Find relevant search terms
If you’re promoting an offer through a blog post, research which keywords someone might use in a search engine to find an answer to a related problem.Google Ads Keyword Planner is a good tool that can help. (It’s free to use, but you’ll need to create an account.)
Consider your angle
Depending on your offer, figure out how much energy you should invest in instructional or tutorial content, which is often a natural lead-in to someone trying a product for themselves. For example, you could record a video of yourself using and getting the most out of a physical product, or showing off the benefits of a digital product, like software. Unboxing posts are popular, so if you receive the product in the mail, document your experience opening it up.
Set your distribution strategy
Once you’ve written your promotional content, share it on your website or social media platforms. If you have an email list, you can create an email marketing campaign. And be sure to have an affiliate marketing hub on your website with a Resources page where you share a quick list of all of the tools you use and love.
Try offering a bonus
Sometimes marketers promote their affiliate programs by offering bonuses to anyone who purchases the offer. For example, you could give a free ebook you wrote to any follower who makes a purchase. Promotions like this encourage customers to buy by sweetening the deal. They’re especially persuasive if the bonus you offer is something you normally sell, because then shoppers can see its actual dollar value added value right on your site.
You can find several examples of affiliate bonuses in action when business coach Marie Forleo opens her popular B-School for entrepreneurs each year. To encourage sign-ups through her affiliate link, Laura Belgray, Forleo’s own copywriter, offers a one-on-one copywriting session as a bonus. Marketing coach Amy Porterfield adds a bonus bundle, with an invitation to one of her live events, access to a private Facebook group, Q&A sessions, and a variety of downloads. Adding a bonus can be a good way to stand out if several other affiliates are promoting the same product.
Keep things legal and above board
Don’t forget to disclose to followers that your post contains affiliate links. For one thing, it’s required by the FTC. But explaining the reason for your affiliation also can help you connect with your audience. For example, the financial independence bloggers at Frugalwoods offer this disclosure: “Frugalwoods sometimes publishes affiliate endorsements and advertisements, which means that if you click on a link and buy something, Frugalwoods might receive a percentage of the sale, at no extra cost to you. We only write about, and promote, products that we believe in. We promise not to tell you about stuff that's dumb.”
If you need help figuring out what language to use in a disclaimer, it’s worth taking time to consult a lawyer.
Examples of businesses using affiliate marketing
Looking at some of the companies that participate in affiliate marketing will provide you with inspiration—as well as proof that this is a legit and lucrative revenue stream.
Wirecutter
Wirecutter, a site promoting gear and gadgets—from kitchen tools to travel gear—that was acquired by The New York Times in 2016, says it only makes recommendations after “vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers.”
BuzzFeed
BuzzFeed Reviews started out as a gift guide and expanded into reviews of various product categories. What makes the site unique is that it covers a variety of ordinary items, giving top picks at three different price points. BuzzFeed’s reviews are quite thorough, which provides lots of value to the reader. Here’s arecent post on toilet paper and another on women’s white t-shirts.
Ready to get started with affiliate marketing?
Earning money with affiliate marketing programs can be a rewarding way to add a new revenue stream without taking on too much risk. All it will cost you is your time. By investing the hours upfront, you can continue to reap the rewards.
Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.
Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.
It helps you to decide:
Which people to work with
What behaviour to influence
How to go about it
How to measure it
Social marketing is not the same as social media marketing. Find out more.
Approach
Social marketing is a systematic and planned process. It follows six steps
Behaviour
The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.
Benefits people and society
This is the value – perceived or actual – as it is defined by the people who are targeted by a social marketing intervention. It is not what is assumed to benefit them by the organisation that is trying to encourage the behaviour change.
A social marketing approach
Even if you don’t take social marketing any further, just considering these four questions will add value to your projects and policies.
Do I really understand my target audience and see things from their perspective?
Am I clear about what I would like my target audience to do?
For my target audience, do the benefits of doing what I would like them to do outweigh the costs or barriers to doing it?
Am I using a combination of activities in order to encourage people to achieve the desired action?
How social marketing helps
Policy: social marketing helps to ensure policy is based on an understanding of people’s lives, making policy goals realistic and achievable. Policy example: water rationing in Jordan
Implementation and delivery: social marketing enables you to develop products, services and communications that fit people’s needs and motivations. Delivery example: child car seats in Texas
My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, 'digital' is simplistically taken to mean 'our website' or 'our Facebook page'. This thinking limits the scope and opportunity of what's managed and it means that activities that should be managed may be missed.
Types of digital marketing
We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.
Our RACE planning framework maps the online customer journey across all potential touchpoints, showing the scale and opportunity digital marketing provides - more than just "a website" or "a Facebook page".
Download our FREE Resource – Digital marketing plan template
Our popular marketing planning template built on the Smart Insights RACE planning system.
To understand the importance of digital marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email... It involves managing and harnessing these ‘5Ds of Digital’ that I have defined in the introduction to the latest update to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:
Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
Digital technology – the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.
Defining digital marketing
The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time...as this plot from 2014 to 2020 from Google Trends shows.
Because of the recent debate about the use of the term ‘digital marketing’, we thought it would be useful to pin down exactly what digital means through a definition. Do definitions matter? We think they do, since particularly within an organization or between a business and its clients we need clarity to support the goals and activities that support Digital Transformation. As we'll see, many of the other definitions are misleading.
Boiled down to its simplest form, digital marketing is defined in my book Digital Marketing: Strategy, Implementation and Practice as simply:
"Achieving marketing objectives through applying digital technologies and media."
I expand on this definition of digital marketing to explain that, in practice, digital marketing includes managing different forms of online company presence and presences such as company websites, mobile apps, and social media company pages. This is in conjunction with online communications techniques including the likes of search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites.
These techniques are used to support the objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship through E-CRM and marketing automation. However, for digital marketing to be successful, there is still a necessity for integration of these techniques with traditional media such as print, TV and direct mail as part of multichannel marketing communications.
If we look at these other definitions of digital marketing such as this definition of digital marketing from SAS: What is Digital Marketing and Why does it matter? or this alternative definition of digital marketing from Wikipedia we can see that often there is a focus on promoting of products and services using digital media rather than a more holistic definition covering customer experiences, relationship development and stressing the importance of multichannel integration. So for us, the scope of the term should include activities across the customer lifecycle:
Digital media and communications channels.
Digital and mobile experiences such as web design and mobile apps.
Prospect and customer relationship management through marketing automation.
Digital strategy and integrating multichannel communications and experiences.
Digital technologies and platforms to manage all digital marketing activities.
The role of digital platforms in supporting integrated multichannel marketing is an important component part of digital marketing, yet is often overlooked. In many ways, this highlights how important it is to break down silos between ‘digital’ and ‘traditional’ marketing departments. Online channels can also be managed to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships.
Access our digital marketing strategy and planning resources and PDFs
We have a range of resources within our Digital Marketing Strategy and Planning Toolkit, FREE and paid to help managers plan, manage and optimize their digital marketing and easily create a digital marketing strategy. Some resources include:
It is important to remember that just because digital marketing uses different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had. It can be easy to set objectives for digital marketing based around ‘vanity metrics’ such as the number of ‘likes’ or followers, so it is useful to bear in mind this definition of marketing advanced by the Chartered Institute of Marketing:
"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably".
This definition emphasizes the focus of marketing on the customer while at the same time implying a need to link to other business operations to achieve this profitability. Yet, it's a weak definition in relation to digital marketing since it doesn't emphasize communications which are so important to digital marketing. In Digital Marketing Excellence my co-author, PR Smith and I note that digital marketing can be used to support these aims as follows:
Identifying – the Internet can be used for marketing research to find out customers’ needs and wants
Anticipating – the Internet provides an additional channel by which customers can access information and make purchases – evaluating this demand is key to governing resource allocation.
Satisfying – a key success factor in digital marketing is achieving customer satisfaction through the digital channel, which raises issues such as: is the site easy to use, does it perform adequately, what is the standard of associated customer service and how are physical products dispatched?
Optimizing digital marketing can be tricky, and a simple definition does not necessarily translate into something that is useful for achieving business objectives. That is where the RACE Digital Marketing Planning framework comes in, as it can help break down digital marketing into easier to manage areas that can then be planned, managed and optimized.
Our graphical summary definition of the scope of digital marketing
To answer the question 'What is digital marketing?', we have put together this new visual definition summarizing all the activities that form digital marketing that needs to be managed across the Smart Insights RACE Planning framework. It's used in the new, 6th edition of Dave's Digital Marketing book. We explain best practices for all of these in our Digital Marketing Elearning course. The infographic is divided into activities to develop and manage digital strategy at the top to the marketing activities at the bottom.
Conclusion
So, digital marketing is about utilizing digital technology to achieve marketing objectives. There is no essential need for digital marketing to always be separate from the marketing department as a whole, as the objectives of both are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to utilize digital technology effectively.
